DISQUS

Bhatnaturally: Liril is dead. Long live Liril.

  • Arun Prabhu · 4 months ago
    The problem is that Liril has failed to evolve with its target consumer. The iconic Karen Lunel ad was targeted at the "sati savitri" type housewife and offered her an escape from the responsibilities of looking after her husband, home and family. That woman has evolved into the Indian housewife of the 2000s and beyond. She no longer seeks the sort of escapism offered by Liril "water features", she aspires to her heroines in soaps. Brands that understand this, respsect this and uncover her new needs will find a place in her heart.
  • bhatnaturally · 4 months ago
    Spot on, Arun. The 15-minutes of private fantasy and the waterfall have been quoted often. It may not be so relevant for today's housewife - definitely not for someone who can afford a 30-buck soap.