DISQUS

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http://www.lbhat.com/advertising/local-advertising-in-india-many-an-alien-land/
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Karthik · 3 months ago

Well, there are over 25 tamil channels that I have seen in Pondicherry (that is my home town). Note that not all of them are 'satellite' based. About 15 of them are by the local cable company there called 'Sky Sat'. You cannot see them if you are in other towns of Tamil Nadu. The advertising in those channels is mostly crass but then they should be working with their target segment. You may even see advertisements for local schools, local events etc (even events like marriages, puberty-attainment-festival(!!) etc)
Rahul Jauhari · 3 months ago

Great observation mate.
The ivory towers have no connect/clue with ground realities, I suspect.
bhatnaturally · 3 months ago

Thanks Rahul. The mainline regional channels match the Hindi channels in terms of look and feel. Ditto for the ads. The level of crassness in Tier 2 seen to be believed. Not suggesting that we emulate them, though!