DISQUS

Bhatnaturally: Will the real Bajaj Discover positioning please stand up?

  • Amrita · 3 months ago
    What a nice idea!..Disocvering unique places at 100 Kms..Loved your idea of having bikers visit those places and blogging/tweeting their own experiences..Nowdays Discovery T&L and Nat Geo dedicate entire weeks on India..I think Bajaj Discover can create their own show on these channels on the places they have mentioned..They can even be a part of the Incredible India series..I mean its so extendable..I am sure given an opportunity a lot of consumers will help the Disocver team to add interesting places to the list..:)
  • Noop · 2 months ago
    I have seen the adverts, which in itself says a lot because I usually just tune the bike ads out. The concept is cute, though the execution could have been better (it took me a while to figure out the Magnetic Hill one).

    BTW, how come nobody's noticed the misspelling of Pink Floyd in the print ad you've posted?
  • bhatnaturally · 2 months ago
    Thanks, Noop. Hee hee - Pink Flyod! So much for attention to detail.